To assist with your advertising of your company you should consider the different non-region specific phone numbers that are out there, you could already be familiar with a number of them, such as the 0800 number or the 0845 numbers, but there are more that you should also acquaint yourself with.

These numbers can be used to great effect in your promotions and in the assessing of the effectiveness of the marketing, as an example if you are having a corporate event and you have got some professional help with your conference management you should brand all the hand outs and advertising with an 0800 freephone number that you only display in relation to the event.

Using the phone numbers like this you know when a customer calls you about your business on the number you know it was as a result of the marketing or the event itself, organisations like Windsor Telecom supply very detailed and useful information packages with their non-geographic number packages these can be used to see where people telephoned from, what time the call was placed and how long they were on the telephone for.

This is valuable info when used in together with your on-line and off line advertising as you can assess how much business you are receiving from corporate events compared to paper ads or PPC ads on-line.

I know of a organisation who were able to save hundreds of pounds a year using this strategy recently in their recruitment.

They required some new secretarial support and ran an advertisement in the Bournemouth Echo, the local paper, an on-line PPC advertisement with terms such as secretarial job Bournemouth and an ad on the local radio. These all had different phone numbers to call for ore information, the PPC proved to be the most cost effective and as a result the company were able to spend more of their recruitment budget on-line rather than in print or on the radio.

Now this is only 1 example and on-line recruitment may not be the best way for everyone to recruit but using the different 0800 number options available you can find out for yourself.